I think it’s time we had a heart to heart – a little blogging pow-wow of sorts. Grab some popcorn, break out your snuggies, and let’s talk blogging.
I’ve been doing this blogging thing for seven months now, and if there is one thing I’ve learned in this whole process it is this: stop trying to be other bloggers and be yourself.
Here’s the thing, there is about a bagillion blogs in the world (yes, that number is approximate), and there are a bagillion people writing blogs. Of these bagillion, less than one percent are successful, popular, well-known bloggers.
It’s natural to see the success of someone else and want to follow in their footsteps. After all, why reinvent the wheel? However, the truth is that the only way your blog is ever going to be successful is by being yourself.
We all know that there are some huge blogs out there. Take, for example, my favorite beauty blogger (and YouTuber), Zoe. I really like Zoe’s blog. I like her posts. I like her writing. I like her pictures. She inspired me to start my own blog. But, that doesn’t mean that my blog is an exact replica of Zoe’s. I am not her. I never will be. Just because she has been super successful doesn’t mean that by copying everything about her, I will be successful too. That’s not how it works.
In my mind, success in blogging really comes down to three things: being yourself, connecting with people, and treating others as you would want to be treated.
No one is going to want to read your blog if the person you are portraying is not you. We can all tell when the person writing isn’t being honest with themselves because in general, most people have a pretty good bullshit radar.
Let’s be honest here amigos, blogging is hard work. Anyone reading this who writes a blog knows that blogging is hard. There are pictures to be taken, posts to be written, social media to upkeep, comments to answer – whoever said blogging was easy obviously doesn’t have a blog that they update on a regular basis. So, why waste the extra energy copying everything about some other blogger?
I want to read blogs that are original, unique, funny, and genuine. I want to see people posting about the things they love and what they want to post about. I am tired of hearing bloggers say, “I want to post about X, but it’s not part of my blogging ‘niche’?” What does it matter if you write a book review on a blog that you usually post about beauty? Why are you writing a blog if not for yourself?
My blog is my space on the internet to write about what I want to write about. Yes, I talk a lot about beauty on this blog, but that doesn’t mean that I have shackled myself down to forever only post about beauty products. How boring is that? A good blog surprises and interests you and, shows old things in a new light.
Blogging is supposed to be about people and, people are unique. I can’t tell you how many hundreds of blogs that start off saying “Hi lovelies!” I don’t know about you, but I never walk up to a group of my friends and say, “Hi lovelies!” and therefore I would never address a post like that. I write with the vocabulary and tone that I use in real life, and sometimes that means reevaluating the things I have written and asking myself, am I really being myself here?
Blog about the things you love and you want to write about. After all, there are a bagillion blogs in the world and nothing makes people want to click off faster than seeing the same blog layout or the same opening or the same types of pictures. If success is meant to come than it will, but I can tell you with the utmost certainty success is only going to come if you are honest with not only your readers but also yourself.
What’s the most important piece of advice you would give to beginning bloggers? What do you wish you knew before you posted your first post?